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Marketing a Small Business 66

A lot can be learnt from other people’s mistakes. When marketing a small business online being aware of these can increase the chance of getting ranked.

Joost de Valk shares his findings of the most common mistakes made when it comes to Web sites, and lists them in no particular order. These include:

  • 404 pages.
  • Encouraging people to carry out a certain response is often missing.
  • Keywords or internal linking are not used or carried out appropriately.
  • Many Web sites are not compatible on various devices.
  • Not much thought is put into finding information within the site.
  • Opt-in opportunities are often left out.

The above may not all be obvious, and so it is worthwhile to find out more about them so that they are properly understood for optimizing your Web site or blog.

Read more here.






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