Welcome to Advertising a Business Online

Here you will find tips and ideas for marketing a small business online.

How to Perfect a Product with Customer Feedback: Part II

 

Online AdsYou can read Part I of this article by clicking on the clown.

Today the above idea can be extended to the Internet by utilising the blooming Social Media network. The advantage of this is that it cuts down on travelling, effort and money, and saves precious time for other related activities.
 
Taking advantage of the power of Social Media, particularly Focus Groups is one way of obtaining opinions. Directing one’s attention to these, one is more likely to find targeted consumers who are willing to express their opinions forthrightly and with clarity.
 
Once the product is in circulation, how it sells is a great clue about its popularity and functionality. A product that sells well in general pleases customers, whereas one that sells less well may have some undesirable characteristics, or simply has not been marketed appropriately.  A proven method of effective marketing includes the use of free online advertising.
 
A lot of the feedback can be obtained for free. For Customer Feedback Reviews there is a monthly charge; however they are significantly cheaper than Product Reviews. The former are quick and easy to set up, as well as easy to manage. Customer Feedback Reviews can be placed anywhere on a Web site.
 
Once the product is in the hands of the customer, getting feedback on the finished product will help fine-tune future versions of it. The benefits of this will be enjoyed by current customers, as an increasing number of digital products are evergreen.  It would therefore be disadvantageous not to provide feedback. Satisfied users of the improved product are more likely to recommend it to their friends, and others. These suggestions may also lead to alternative product ideas to be developed at a later date. Free online advertising can keep further costs down.
 
The suggestions obtained through any of the methods above can be used to create a product to meet wider customer requirements through updates, additional chapters, videos, audio recordings, a membership site, etc. Undoubtedly this means more work. However, a higher quality product translates to increased sales, which is every entrepreneur’s ultimate goal.
 

Customer feedback should be an essential part of product development. Feedback on a product which is already in the market enables it to be improved, evergreen products to be upgraded, and gives rise to new, often exciting product ideas. Feedback from consumers, users, or subscribers of a product or service is an ongoing and evolving process. It is pointless to create a product that no one wants, does not need, or does not find beneficial. Customer feedback is therefore essential. To optimize the dissemination of a new product the use of free online advertising can be very effective, and has the advantage of minimizing the overall costs.

Carrying on with products, Online Products to Make and Sell witll be discussed next.

 

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