Welcome to Advertising a Business Online

Here you will find tips and ideas for marketing a small business online.

Online Products to Make and Sell: Part II

 

Starting an Internet Business
 
Should you have missed Part I of this article, you can return to it before reading Part II in order to make more sense of the whole.
 
Selling a digital product can be done single-handedly, thus keeping further costs down, as well as remaining more independent when it comes to running a business by not having to rely on anyone else. Selling somebody else’s product is advantageous in that it does not involve Customer Care, thus making it possible to concentrate primarily on selling and marketing.
 
There are two types of online products – digital and physical. EBooks and PDFs are the most common digital products. In them links to Affiliate Products can be included. This has the potential to increase earnings beyond the price of the book alone. An example of this would be including a link to a cream that reduces scarring with regards to acne, a book on foods for beautiful skin, etc. Individuals desperate to get rid of acne are willing to acquire things that could free them of it. Getting rid of acne, becoming slimmer, healthier, more beautiful/attractive, salvaging a relationship, etc. are all topics that sell. Everyone can identify with this scenario, i.e. searching for a solution to a problem.
 
In eBooks links to YouTube videos, or anything else that can benefit the reader can also be included. To take this one step further, it is an idea to accompany an eBook by an audio that can be listened to whilst ironing, driving a car, etc. Many people like to do more than one thing at a time. To fully grasp any information it needs to be repeated several times.
 
Video is the most popular way of obtaining information. Seeing how something is done makes it a whole lot easier than translating text to the required actions. YouTube alone is living proof of how popular this kind of information is.
 
EBooks, audio/music, and videos all form digital products. Some are made of a combination of two or three different formats, so offering the user more flexibility and choice.

To summarise there are various kinds of online products to make and sell. They fall into two main categories either digital, or physical.  It is possible to start selling someone else’s product pretty much immediately with marketing knowhow.  The returns are bigger when selling one’s own product, as is the potential work load. Selecting the right market is one of the most important keys.

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