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Why You Should Fire Your SEO Firm if They Don’t Do Content Marketing


 Marketing a Small Business 58

SEO, the unique ingredient required for marketing a small business online, or any size for that matter, needs to be applied in a knowledgeable manner, so that what it takes to get a Web site on the first page of the search results can be put in place.

Marcus Sheridan of The Sales Lion highlights how SEO has evolved, and how many previous practices are no longer valid. Even though keywords continue to be important, they are a small part of a bigger entity, i.e. content.

If you are employing a company to carry out SEO for your site or sites, it is time well spent to examine what kind of activities you are funding. About one in five companies only carry out quality work when it comes to SEO.

Assessing the answers to specific questions will enable you to come to the right conclusion.

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